In celebration of Global Entrepreneurship Week, Mallusk Enterprise Park is proud to showcase the achievements of Sarah Martin, owner of the popular Cameo Boutique. With support from The Go Succeed Programme, this well-loved local business has achieved significant growth, cementing its place as a leading destination for unique fashion in Northern Ireland.
The *Go Succeed Programme is one of many initiatives Mallusk Enterprise Park offers to self-employed individuals and entrepreneurs throughout the year. Sarah Martin partnered with Senior Business Advisor Louise Parkes to focus on three key areas of business development:
Retail Space Expansion and Launch Event
Doubling the retail space was a transformative step for Cameo Boutique. Sarah and Louise worked together to plan a successful launch event, which drew new customers and increased foot traffic to the expanded premises.
Marketing Review and Metrics Implementation
Recognising the need for modernised marketing strategies, Louise guided Sarah through a comprehensive review of her existing efforts. By implementing data-driven metrics, Sarah is now equipped to evaluate and refine her marketing campaigns effectively.
Search Engine Optimisation (SEO)
Enhancing the boutique’s online visibility was a priority. Together, Sarah and Louise developed a robust SEO strategy, significantly improving Cameo Boutique’s website traffic and drawing in new customers
The results of this partnership have been transformative. With stronger online engagement, increased foot traffic, and measurable marketing outcomes, Cameo Boutique is positioned for continued growth and success.
Sarah shared her experience with Mallusk Enterprise Park:
“Working with Mallusk Enterprise Park and Louise has been invaluable. As a business owner, it’s hard to find time to plan for growth, but the structured support has given me the tools and confidence to build a sustainable future for Cameo Boutique.”
About Mallusk Enterprise Park
Mallusk Enterprise Park is a social enterprise company, limited by guarantee and a registered charity. Operating as a local enterprise agency since 1992, the business development team supports local people in starting and growing their own businesses.
As a member of Enterprise Northern Ireland, Mallusk Enterprise Park is part of a network of 28 Local Enterprise Agencies operating across Northern Ireland. Enterprise Northern Ireland plays a vital role in delivering national contracts in collaboration with public sector organisations, with these contracts implemented by its member agencies.
By empowering entrepreneurs through tailored support, mentorship, and practical resources, Mallusk Enterprise Park fosters innovation and resilience within the local economy.
The Go Succeed * programme is funded by the UK Government through the UK Shared Prosperity Fund, and delivered via the 11 councils in Northern Ireland.