This workshop will address the key components of good website governance for either a new business website or to improve an old/existing website.
It will be highly interactive and attendees should bring laptops/tablets to undertake actions there and then. The workshop will offer a practical step-by-step guide to:
Adding Google Analytics to a website
Linking to Google Search Console
Implementing basic key SEO (search engine optimisation) elements on a website (e.g. title, tags, meta descriptions, image tags etc.)
Listing the website/business on Google My Business
Optimising website links on social media channels
Attendees will leave with all the key elements of good website governance implemented into their website, as well as an improved understanding of why each element is required.
Speaker Daniel McCarry launched Counter Digital in 2015 working with everyone from start-ups to councils in Northern Ireland and the Republic of Ireland, and from tiny businesses to huge national brands in a variety of sectors. Daniel specialises in generating sales, leads, website traffic and consumer engagement through a variety of digital marketing tools including social media, SEO and email marketing.
Booking: Email events@antrimandnewtownabbey.gov.uk
including name, business name and location
or telephone Kim on 02890 340434