Google Analytics is the most widely used digital marketing metrics tool for businesses today. This tool let’s you measure and analyse every aspect of your website performance including, crucially, where your traffic is coming from and what users are doing when they use your site. In this workshop Daniel will help you to properly understand your website traffic and digital marketing performance.
This workshop will focus on:
• How to setup Google Analytics for your website
• What Google Analytics Filters are and how to use them
• Key sections of
o Audience
o Acquisition
o Behaviour
• How to create custom dashboards for your business
• What Google Analytics Goals are and how to use them
• What Data Analysis means and how to incorporate into key Marketing/Business KPIs
• Reporting
By the end of this workshop you will:
• Understand Google Analytics
• Know what to measure on your own website
• Have a custom dashboard for your business
There are limited spaces available.
Book your ticket directly through Eventbrite:
https://www.eventbrite.co.uk/e/google-analytics-workshop-for-beginners-tickets-41223932893
Alternatively please contact Karen Wilson for more information.
E: Karen.wilson@mallusk.org or Call 028 90838860.