Digital Mentoring Support Enables Local Entrepreneur to Optimise Website to Grow Sales

Fix my Crown founder Joanne Campbell from Newtownabbey met with OPTIMAL programme manager Colleen McAreavey of Mallusk Enterprise Park to look back on the expert mentoring that she received as part of the fully funded business growth support programme.


Of the specialist digital support she was granted Joanne said:

“I had expert mentoring support that showed me how best to put products and content onto my website. As a result of the OPTIMAL business growth support programme I learnt how to keep content up to date and be on top of keyword searches to optimise visits and sales”.


To learn more about Fix My Crown, visit

You can support this local business by buying local, leaving a positive online review if you have had a good experience, recommending them to someone you know seeking gifts and following their social media channels:

You can also connect with Joanne Campbell via Linkedin


About Fix My Crown:

Fix My Crown founder Joanne Campbell curates bespoke giftboxes and sells gifts for women including scented candles, handmade jewellery, all natural body care products, art prints and homeware.



About Mallusk Enterprise Park:

Established in 1992 Mallusk Enterprise Park is local enterprise agency located in Newtownabbey. Operating as a social enterprise Mallusk Enterprise Park is committed to supporting individuals and businesses in the Newtownabbey area, throughout each and every stage of their entrepreneurial journey. Through various programmes, events, initiatives and available spaces, the experienced business advisory team at Mallusk Enterprise Park provide advice, guidance and resources to help entrepreneurs realise their business goals.

Mallusk Enterprise Park operates from a purpose built business park offering 50,000 square feet of workspace, office accommodation, meeting and conference spaces including private huddle rooms, co-working desks and a professional mailing address service to more than 60 local businesses and their 250+ employees.


About the OPTIMAL Business Growth Support Programme:

The OPTIMAL Programme is Antrim and Newtownabbey Borough Council’s principal business support and growth programme. It provides free, tailored business support in the form of workshops and specialist mentoring to support the development of a more prosperous economy within the Council area.  Mentoring is a proactive way to stop and take stock of your enterprise and think about what you’re doing.

Who can apply?

Small to medium sized businesses and social enterprises with a registered business address in the Antrim and Newtownabbey Borough Council area.

This project is part-funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.


The OPTIMAL Programme is not currently open for new applications. To stay informed by email about business growth support programmes for entrepreneurs, businesses and social enterprises in the Newtownabbey area, join the Mallusk Enterprise Park mailing list > ‘Newsletter Sign Up’